The experts at AVEENO Brand have harnessed the soothing power of ACTIVE NATURALS colloidal oatmeal and rich emollients to immediately relieve itchy, extra dry skin. Developed with leading dermatologists, this breakthrough cream soothes irritated skin and intensely moisturizes to help strengthen the skin's natural barrier function and helps prevent the recurrence of extra dry skin. Colloidal Oatmeal Colloidal oatmeal retains its unique hydrating benefits and forms a protective barrier to help prevent irritation and keep a developing baby's skin soft, smooth, and naturally healthy looking. The AVEENO oatmeal formulas are also known to soothe and moisturize itchy, extra dry skin. This natural ingredient is highly recommended by dermatologists and contains a variety of components that uniquely benefit the skin.