Ultimate Volume Shampoo with Collagen and Body Boosting Technology for 24-hour voluminous results! A breakthrough solution to transform fine hair. Hair feels thicker and softer with ultimate volume, body and thickness. 11.8 fl. oz. BENEFITS • Hair feels thicker and softer • Introducing the Ultimate Volume Collection with Collagen and Body Boosting Technology • 24-hour voluminous results TO USE • Wet hair and lather. Rinse. Repeat if necessary. • For best results, follow with Advance Techniques Ultimate Volume Conditioner and Volume Boosting Spray. When used as part of a 3-Step Regimen with Advance Techniques Ultimate Volume Shampoo, Conditioner, and Boosting Spray. Made in USA