What it is: A brightening eyelid primer to maximize the intensity and staying power of eye colors. What it does: Prime Time Brightening Eyelid Primer provides a smooth base to maximize the intensity and staying power of bareMinerals Eyecolors. With a sheer luminous golden sheen, it reinvents your color. It's perfect for combating creasing and fading color. Formulated without preservatives, and infused with 100% pure bareMinerals and nourishing vitamins, its gentle formula is ideal for sensitive eyes, including contact lens wearers. So beautifully brightening, it can be worn alone as its own color. What it is formulated WITHOUT: - Parabens - Sulfates - Synthetic Fragrances - Synthetic Dyes - Petrochemicals - Phthalates