A "smart" gel, formulated with heat-activated wheat protein that breathes in humidity, protects the hair shaft and prevents hair from expanding. Its water-soluble formula of amino acids and vitamin A nourish and hydrate hair, leaving it soft, manageable and full of shine without any buildup. Even the most unruly curls are rendered calm, cool, and collected with style that will last and last. Also works as great protection against blow-dryer heat when a straight style is preferred.