What It Is: An everyday mascara that resists flaking, smudging, and clumping. Who It'S For: Perfect for any woman who wants full, natural-looking lashes. Why It'S Different: An all-in-one formula with gentle conditioners to enhance lashes in one sweep. The specially tapered wand has flexible bristles that grab each lash, applying the perfect amount of mascara for a natural, but beautifully defined look.