What it is: A luminous lipstick full of bright color and sparkling shine. What it does: Illuminate your lips with Estēe Lauder’s Pure Color Vivid Shine Lipstick. Infused with light-emitting prism pearls in clusters of up to eight pearls, they cast diamond-like reflections for a brilliant, magnified finish. True Vision™ technology amplifies each lip shade, and lip-conditioning apricot kernel, shea butter, and murumuru butter leave lips silky-soft and seductive.