Some will call it a clog, some a slipper, some a shoe. We say 'who cares' and 'Please wear it wherever you want to'. We're delighted to introduce our new SHUV. Featuring a single molded piece upper on our ergonomically engineered Microwobbleboard midsole, it's pure and magical, and puts happiness at your feet. The first edition SHUV is now available in all-purpose felt.Microwobbleboard technologyFitFlop footwear is built with patent-pending, biomechanically engineered Microwobbleboard midsoles. Originally designed to activate leg muscles more, studies show they also offer excellent shock absorption and instant relief from underfoot pressure.FitFlop footwear has the potential to increase muscle activity duration and workload, so should be used progressively. If you: a have any health concerns, and/or b are pregnant, and/or c experience any discomfort as a result of wearing them, please consult a medical practitioner before starting or continuing to wear FitFlop footwear.FITFLOPTM - GET A WORKOUT WHILE YOU WALKFitFlopTM footwear is biomechanically engineered to help tone and tighten your leg muscles while you walk. Studies at the Centre for Human Performance at LSBU show that normal walking in FitFlopTM sandals* can help:

• increase leg and bottom muscle activity up to 30%
• absorb more shock than a normal shoe up to 22%
• help realign ground force reaction closer to your joints so you feel less ache in your hips and knees
• reduce foot pressure