This is the first liquid lip color with Amplifat technology, which increases and maintains body fat where you need it most! The Amplifat concentrate actually promotes and stores your lips' own natural fatty acids for never-before-achievable lip volume.Benefits:Double-encapsulated plumping spheres provide instant and "over-time" plumping.Enhances your naturallip color with a healthy, flush of natural shades.New precision brush delivers flawless application and seamless color coverage.Innovative texture merges the brilliance of a gloss with the luxury of a liquid lipstick for high impact shine.This formula is irritant, paraben and silicone free.