Since 2010 Giorgio Armani Parfumes has been an active supporter of the UNICEF TAP project. With the purchase of every Acqua di Gio or Acqua di Gioia from March 1 through March 31, 2014, a portion of the profit will be donated to the UNICEF TAP project. The fragrance's top notes rise like a soft sea breeze, bringing forward a sensual blend of cool mint, warm brown sugar, and the zest of Italian lemon. Next, the heart notes emerge with beautiful floral hints of jasmine, dew of peony, and traces of pink pepper. The base lingers on a uniquely Mediterranean trail of cedar wood and the complex, herbaceous accords of labdanum.