Reinvent Color Care Shampoo is formulated to gently care for color-treated and/or damaged hair. This sulfate-free shampoo helps extend the life of hair color and repairs overly damaged hair caused by over-processing. reparative gentle for thick/coarse hair 10.1 oz. Made in America. How to use: Apply to damp hair and work into a lather, then rinse. Repeat, if necessary. JCPenney limits the sale of all salon products and salon special purchases to 8 of any one item, up to a maximum of 12 items, per customer, per month.