As seen in InStyle magazine's "50 best makeup tips" (May 2006 issue, p350). Dare to go up to six times the volume. With each stroke, the patented POWERFULL™ brush intensifies lashes from root to tip. Exclusive, fluid SoftSculpt™ formula, enriched with Vitamin B5, wraps lashes one luxurious layer at a time without smearing, smudging or clumping. RESULT: Custom volume you control for hypnotic eyes.