What it is: A volumizing mascara that delivers pumped-up, glamorous lashes. What it does: This mascara's unique triple-load brush intensely coats lashes in one easy stroke for a full, luscious look. The thick, ultrablack formula is enriched with hyaluronic acidan ingredient recognized for its moisturizing properties. Use the brush's reservoirs to intensify lashes from root to tip, separate lashes with the "spiked" areas, or achieve a curved effect by pressing the brush lightly against the tips of the upper lashes.