Beautiful, long, strong, lavish hair is the philosophy behind Valery Joseph's haircare line. Created to restore vitality to dry tresses, this fortifying shampoo is enhanced with 'Smart Keratin' - an innovative ingredient that instinctively repairs damaged areas and split ends. It's blended with Rhubarb extract to restore hydration and Organic Baobab extract to nourish and moisturize. - Contains Rice Protein to protect hair color from fading due to sun exposure - Potent formula protects against future damage - Nourish Mask and Conditioner also available in the range -Instructions for use: - Massage into wet hair, adding water for extra lather - Rinse well - For best results, use with Nourish Conditioner for Dry Hair - 300ml/ 10fl.oz.