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Brand to Know: Genuine People

by Julie Chiem

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Sponsored by: Genuine People

For the elevated minimalist to the high-fashion girl, our latest label obsession is Genuine People. The brand is really in tune with the hottest street style trends and carries a good mix of basics. Each piece also merges fine fabrics with great craftsmanship. From a crushed velvet blazer to ribbed knits, you’ll find subtle design details that really add dimension. While the majority of its assortment consists of sharp and structured pieces, it’s always styled with a relaxed silhouette for good measure and we’re into this polished, yet youthful look. On top of all that, every piece comes at a friendly price point. This might just be your new favorite shop. It’s definitely ours. See our top Fall picks ahead.