Sally Beauty Biotera Ultra Color Care Shampoo Sally Beauty Biotera Ultra Color Care Shampoo

For added conditioning use with Biotera Ultra Color Care Intense 3-Minute Treatment. Fortified with scientifically-advanced Tri-Soy Complex Sulfate-free and paraben-free High lather intensely hydrates Biotera Ultra Color Care Shampoo is an anti-fade sulfate and paraben-free gentle cleansing formula that promotes long-lasting color retention and deep hydration for very damaged and dry hair. This gentle, shampoo promotes long-lasting color retention for processed, highlighted, permed or chemically-straightened hair. Keeps hair color bright and vibrant 50% longer.* *vs. leading competitive sulfate-free shampoo and conditioner.

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