Benefit Cosmetics They're Real! Mascara .10 oz (DLX Trial Size) NEW! Benefit Cosmetics They're Real! Mascara .10 oz (DLX Trial Size) NEW!

This breakthrough bestseller reveals lashes you never knew you had! The specially designed brush features staggered bristles that grab close to the root, boosting length and volume beyond belief. The custom-domed tip uses precision bristles to lift, define, and curl even your tiniest lashes. With a glossy, jet-black, long-wearing formula, you'll flaunt luxurious, silky lashes that won't smudge, clump, or dry out. True story! What else you need to know: Go horizontal! The staggered bristles grab close to the root, boosting length and volume. Then go vertical! The custom-domed tip with precision bristles lift, define, and curl even your tiniest lashes. Research results: In a consumer panel survey, the following results were reported: - 94% saw dramatic length and volume - 90% saw base-to-tip curl - 94% saw visible lift -100% saw long-wearing results

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Benefit Cosmetics They're Real Mascara Benefit Cosmetics They're Real Mascara

A specially designed brush reveals lashes you never knew you had! 94% saw DRAMATIC length & volume 90% saw base-to-tip curl 94% saw visable lift 100% saw long-wearing results!

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Benefit Cosmetics BADgal Lash Volumizing Mascara Benefit Cosmetics BADgal Lash Volumizing Mascara

This longtime favorite has an oversized wand and superdark formula to give you ultra dramatic lashes. The famously big, bodacious brush coats lashes with the ultra-black formula, creating volume and thickness.

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Benefit Cosmetics BADgal Lash Mascara Benefit Cosmetics BADgal Lash Mascara

What it is: An unadulterated black mascara for dramatically full and voluminous lashes. What it does: This magic mascara is like a set of sexy black false eyelashes...without the glue! With its famously big brush and volumizing formula, this matte-black mascara builds beautiful, bodacious lashes.

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Benefit Cosmetics They Benefit Cosmetics They

This mini-sized lash primer is one thing you won't forget to pack. Alone, the water-resistant formula separates and darkens lashes for a look that's polished, but still low-key enough for the beach. Want to take it to the next level for a night out? Just layer mascara over it and you've got yourself length, separation, and intense color payoff. It's so good, you'll want to wear it once you're back home, too.

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Benefit Cosmetics They Benefit Cosmetics They

Consider this mascara the no-fuss alternative to falsies. It deals a one-two punch, adding length and volume to keep lashes looking anything but lackluster. We love how the long-wearing formula doesn't run or smudge (even after a whole day) and gives our lashes a natural-looking curl without weighing them down. The unique definition-enhancing brush lifts and separates each lash, and the jet-black color makes eyes pop.

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Benefit Cosmetics They're Real! Tinted Lash Primer Benefit Cosmetics They're Real! Tinted Lash Primer

What it is: A mink-brown lash primer that tints, defines, and primes lashes for a natural, feathery lookplus, it can be paired with your favorite mascara for boosted length and separation. What it does: Step up your lash look with They're real! tinted primer. When worn alone, the mink-brown primer gives lashes a natural, feathery look, and when worn as a primer, it boosts your mascara's performance. Infused with a high-performing gel formula, it is water-resistant and conditions lashes with provitamin B5. Its custom ExtraFlex brush is specially designed to move with lashes for ultimate separation. Research results: They're Real! Tinted Primer: In a consumer panel survey on 65 women after 1 week: - 89% said lashes had a natural look - 91% said it was soft enough to layer on mascara 6 hours later Beauty tip: Wear underneath They're Real! Lengthening Mascara for dramatically boosted lash length and separation.

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Benefit Cosmetics They're Real! Lengthening & Volumizing Mascara Benefit Cosmetics They're Real! Lengthening & Volumizing Mascara

What it is: A lengthening mascara that curls, volumizes, lifts, and separates lashes for an "out-of-here" looknow available in three vibrant shades. What it does: This breakthrough bestseller reveals lashes you never knew you had! The specially designed brush features staggered bristles that grab close to the root, boosting length and volume beyond belief. The custom-domed tip uses precision bristles to lift, define, and curl even your tiniest lashes. With a glossy, jet-black, long-wearing formula, you'll flaunt luxurious, silky lashes that won't smudge, clump, or dry out.

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Benefit Cosmetics Roller Lash Mascara Deluxe Mini Benefit Cosmetics Roller Lash Mascara Deluxe Mini

The beloved roller lash mascara has gone travel size! Just like the full-size its innovative Hook 'n' RollTM brush is coated in tiny, soft hooks, which catch onto and lift, curl, and separate each lash instantly. The brush is universal and works with any eye shape or size and varying lash types (it works especially well with short or straight lashes that won't usually hold a curl).

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Benefit Cosmetics Roller Lash Curling & Lifting Mascara Benefit Cosmetics Roller Lash Curling & Lifting Mascara

What it is: A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook ‘n' RollTM brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes. What it does: Roller Lash not only lifts and super-curls, but this instant curve-setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash-conditioning benefits. Research results: In a consumer panel survey of 31 women for 4 weeks: - 97% said it visibly lifts lashes - 87% said it gives long-lasting curl - 94% said eyes look more wide open Beauty Tip: For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer They're Real! lengthening mascara on top. This product is an Allure Best of Beauty award winner.

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Benefit Cosmetics BADgal Lash Waterproof Mascara Benefit Cosmetics BADgal Lash Waterproof Mascara

You make sure to steer clear of drama-except when it comes to your lashes of course. This longtime favorite has an oversized wand and superdark formula to give you look-at-me lashes. Plus, it's waterproof, which means it's smudge-proof and tear-proof (should said drama manage to track you down).

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