General Idea embroidered detail shorts General Idea embroidered detail shorts

Beige cotton blend embroidered detail shorts from General Idea.

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General Idea front pockets sweatshirt General Idea front pockets sweatshirt

Navy cotton front pockets sweatshirt from General Idea.

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General Idea classic bomber jacket General Idea classic bomber jacket

Navy wool classic bomber jacket from General Idea.

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General Idea classic bomber jacket General Idea classic bomber jacket

Navy wool classic bomber jacket from General Idea.

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General Idea distressed slim-fit jeans General Idea distressed slim-fit jeans

Black cotton blend distressed slim-fit jeans from General Idea.

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General Idea embroidered hem shorts General Idea embroidered hem shorts

Beige cotton blend embroidered hem shorts from General Idea.

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General Idea multi-patch bomber jacket General Idea multi-patch bomber jacket

Black cotton blend multi-patch bomber jacket from General Idea.

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General Idea Basic Print Sweatshirts General Idea Basic Print Sweatshirts

Extended ribbed crewneck design Print at front with special transparent overlay Ribbed cuffs and hem 100% cotton Dry clean only Do not wash Do not bleach Made in Korea

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General Idea Contrast Pipping Bomber General Idea Contrast Pipping Bomber

Based in Seoul, South Korea, General Idea is helmed by Choi Bum Suk, a self-made, self-taught designer who got his start in high school, selling wholesale clothing from a street stand. Taking matters into his own hands, at the age of 21, Choi launched his own line combining high-fashion with a sporty casual aesthetic. Unlike the others, this Korean label sticks to a “less is more” approach with simple colours, high-quality construction and unexpected detailing. Front zip closure Dual pockets with zip closure Pocket on left sleeve with zip closure Blue contrast detailing throughout Shell: 90% Wool, 10% Nylon Shell 2: 70% Nylon, 30% Polyurethane Detailing: 95% Acrylic, 5% Spandex

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