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It's A 10 Fashion for Women

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Up To 30% Off: DEALS33

It's A 10 ITS A 10 Silk Express Miracle Silk Conditioner - 5 oz.
It's A 10 ITS A 10 Silk Express Miracle Silk Conditioner - 5 oz.

A timesaver in a bottle-this conditioner will cut your drying time in half! The silk proteins help reduce drying time, eliminate frizz, smooth, soften and fortify your hair's overall strength. It also delivers weightless body and volume, creating a light fullness. gives you touchable shine relieves tangles protects against the harshest of heat products free of gluten, paraben and sulfate Made in America. How to use: Apply generously through hair. Leave in for 2-5 minutes. Rinse. For deep conditioning: Apply a palm-sized amount all over hair and comb through. Wrap with plastic and a damp, warm towel and leave under heat for 3-5 minutes. Rinse with warm water and follow with a cool-water rinse, if desired. JCPenney limits the sale of all salon products and salon special purchases to four of any one item, up to a maximum of six items, per customer, per month.

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It's A 10 ITS A 10 Leave-In Product - 2 oz.
It's A 10 ITS A 10 Leave-In Product - 2 oz.

An excellent nourishing treatment that can be used alone and/or as a restorative styling product, this spray repairs dry damaged hair while adding shine and enhancing body. It works on all hair types to bring out the natural luster and to make hair stronger and healthier with each use. smooths and controls frizz seals and protects hair color detangles prevents split ends stops hair breakage protects from thermal styling tools free of gluten and sulfate Made in America. How to use: For a smooth yet controlled style, place one or two sprays into the palm of the hands. Gently run fingers through dry, styled hair. For extra shine, apply more product to wet hair then blow dry and style as desired. JCPenney limits the sale of all salon products and salon special purchases to 8 of any one item, up to a maximum of 12 items, per customer, per month.

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Up To 30% Off: DEALS33

It's A 10 ITS A 10 Miracle Hair Mask - 2 oz.
It's A 10 ITS A 10 Miracle Hair Mask - 2 oz.

This simple-to-use conditioning treatment is made to enhance softness and smoothness in response to dry, damaged and over-processed hair. Can be used as a daily conditioner or periodic deep-conditioning treatment. oat kernel extract contains antioxidants, emulsifiers, moisturizers, strengtheners, and restructuring capabilities that make hair silky smooth and soft apricot kernel oil contains vitamin A, vitamin E, prevents moisture loss, detangles and repairs dry hair and scalp sweet almond oil promotes healthy growth and lustrous shine linseed extract soothes scalp and leaves hair silky, soft and full-bodied free of sulfate Made in America. How to use: For daily use, work a quarter-sized amount through wet hair, focusing on the ends first. Leave on for 2 to 3 minutes, then rinse with warm water followed by a cool-water rinse. For intensive deep conditioning, apply a medium palm-sized amount all over hair, and comb through. Wrap with plastic and a damp warm towel and leave under heat for 3 to 5 minutes. Rinse thoroughly with warm water and follow with a cool-water rinse if desired. JCPenney limits the sale of all salon products and salon special purchases to four of any one item, up to a maximum of six items, per customer, per month.

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Up To 30% Off: DEALS33

It's A 10 ITS A 10 Miracle Firm Hold Gel - 5 oz.
It's A 10 ITS A 10 Miracle Firm Hold Gel - 5 oz.

Make every day a perfect 10 hair day with this firm hold gel that also provides bounce and body. won't leave hair sticky or stiff can be used on wet or dry hair non-flaking free of gluten, paraben and sulfate Made in America. How to use: Apply a dime-sized amount evenly through hair. Air dry or style as desired. Dampen hair to reactivate gel. JCPenney limits the sale of all salon products and salon special purchases to four of any one item, up to a maximum of six items, per customer, per month.

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Up To 30% Off: DEALS33

It's A 10 ITS A 10 Silk Express Miracle Silk Conditioner - 17.5 oz.
It's A 10 ITS A 10 Silk Express Miracle Silk Conditioner - 17.5 oz.

A timesaver in a bottle-this conditioner will cut your drying time in half! The silk proteins help reduce drying time, eliminate frizz, smooth, soften and fortify your hair's overall strength. It also delivers weightless body and volume, creating a light fullness. gives you touchable shine relieves tangles protects against the harshest of heat products free of gluten, paraben and sulfate Made in America. How to use: Apply generously through hair. Leave in for 2-5 minutes. Rinse. For deep conditioning: Apply a palm-sized amount all over hair and comb through. Wrap with plastic and a damp, warm towel and leave under heat for 3-5 minutes. Rinse with warm water and follow with a cool-water rinse, if desired. JCPenney limits the sale of all salon products and salon special purchases to 8 of any one item, up to a maximum of 12 items, per customer, per month.

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Up To 30% Off: DEALS33

It's A 10 ITS A 10 Silk Express Silk Hair Mask - 8 oz.
It's A 10 ITS A 10 Silk Express Silk Hair Mask - 8 oz.

For routine conditioning as well as deep conditioning, this hair mask seals in moisture, reduces frizz and imparts silkiness. strengthens and protects contains silk eri free of gluten, paraben or sulfate Made in America. How to use: Work into hair 1-3 minutes and rinse. For deeper conditioning, work into hair for 5-15 minutes, then rinse. JCPenney limits the sale of all salon products and salon special purchases to 8 of any one item, up to a maximum of 12 items, per customer, per month.

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Up To 30% Off: DEALS33

It's A 10 ITS A 10 Miracle Texture Fiber - 3.4 oz.
It's A 10 ITS A 10 Miracle Texture Fiber - 3.4 oz.

This lightweight, invisible paste smooths and separates hair into just the right spot for a defined, piecey style. helps guard against frizz, flyaways and humidity touchable ease ideal for men's styling or women's bobs or layers free of gluten and sulfate Made in America. How to use: Lightly coat fingertips with a small amount, then run over sections of hair, pressing pieces of hair between fingertips and working from roots to ends. Use a comb or dry fingertips to loosen sections and give a more natural look. To tame frizz and flyaways on straight, non-textured styles, apply a fingertip-sized amount to palms and gently run hands over stray hairs. Use as little pressure as possible to smooth strands down. JCPenney limits the sale of all salon products and salon special purchases to four of any one item, up to a maximum of six items, per customer, per month.

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It's A 10 ITS A 10 Miracle Shampoo Plus Keratin - 10 oz.
It's A 10 ITS A 10 Miracle Shampoo Plus Keratin - 10 oz.

This keratin protein-infused shampoo prevents breakage and preserves hair color while restoring elasticity and protecting from sun damage. locks out humidity protects from thermal styling free of paraben, sulfate, gluten and sodium chloride Made in America. How to use: Apply to wet hair and massage. Rinse. JCPenney limits the sale of all salon products and salon special purchases to four of any one item, up to a maximum of six items, per customer, per month.

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Up To 30% Off: DEALS33

It's A 10 ITS A 10 Miracle Moisture Shampoo - 10 oz.
It's A 10 ITS A 10 Miracle Moisture Shampoo - 10 oz.

Fortified with vitamin C, this intensely moisturizing shampoo makes hair smoother, less damaged and visibly more bouncy from the very first wash. contains sunflower seed, acai, ginger and pomegranate extracts safe on color-treated hair free of paraben, sulfate and gluten Made in America. How to use: Apply a palm-sized amount to wet hair. Work into lather, focusing mainly on roots and scalp and then gently working through length of hair. Rinse. For fine or color-treated hair, use slightly less product and work into a gentle lather focusing on scalp and hairline. JCPenney limits the sale of all salon products and salon special purchases to four of any one item, up to a maximum of six items, per customer, per month.

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Up To 30% Off: DEALS33

It's A 10 ITS A 10 Miracle Deep Conditioner Plus Keratin - 17.5 oz.
It's A 10 ITS A 10 Miracle Deep Conditioner Plus Keratin - 17.5 oz.

Featuring keratin as the key active ingredient, this 5- to 10-minute mask is a powerful restructuring treatment that will smooth hair cuticles and layer it with a protective coating that resists heat, humidity, split ends and sun damage. hair is left smooth, strong and detangled free of gluten, sulfate and paraben Made in America. How to use: For daily use: After shampooing, apply generously throughout hair. Smooth section by section. Leave on for 2-5 minutes. Comb and rinse thoroughly. For intensive deep conditioning: Apply a medium palm-sized amount all over hair, and comb through. Wrap with plastic and a damp warm towel and leave under heat for 3 to 5 minutes. Rinse thoroughly with warm water and follow with a cool-water rinse if desired. JCPenney limits the sale of all salon products and salon special purchases to 8 of any one item, up to a maximum of 12 items, per customer, per month.

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Up To 30% Off: DEALS33

It's A 10 ITS A 10 Five-Minute Hair Repair for Blondes - 5 oz.
It's A 10 ITS A 10 Five-Minute Hair Repair for Blondes - 5 oz.

Restore your hair in just five minutes! Comprised of natural ingredients, this compound boosts blonde hair by adding shine and increased silkiness. protects from heat and UV rays for blondes or light- to medium-colored hair free of gluten, paraben and sulfate Made in America. How to use: Apply to damp hair. Comb through to distribute evenly from roots to ends. Wait 5 minutes. Rinse. JCPenney limits the sale of all salon products and salon special purchases to four of any one item, up to a maximum of six items, per customer, per month.

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Up To 30% Off: DEALS33

It's A 10 ITS A 10 Leave-In Product - 10 oz.
It's A 10 ITS A 10 Leave-In Product - 10 oz.

An excellent nourishing treatment that can be used alone and/or as a restorative styling product, this spray repairs dry damaged hair while adding shine and enhancing body. It works on all hair types to bring out the natural luster and to make hair stronger and healthier with each use. Smooths and controls frizz Seals and protects hair color Detangles Prevents split ends Stops hair breakage Protects from thermal styling tools Free of gluten and sulfate Country of Origin: Made in US How to use: For a smooth yet controlled style, place one or two sprays into the palm of the hands. Gently run fingers through dry, styled hair. For extra shine, apply more product to wet hair then blow dry and style as desired. JCPenney limits the sale of all salon products and salon special purchases to four of any one item, up to a maximum of six items, per customer, per month.

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Up To 30% Off: DEALS33

It's A 10 ITS A 10 Miracle Repair Mask - 8 oz.
It's A 10 ITS A 10 Miracle Repair Mask - 8 oz.

For hair that faces extreme challenges, this ultra-thick, rich, creamy formula evens out the most stressed-out tresses and youll see a difference in minutes. Infused with proteins, conditioners, softeners and more, this in-shower, leave-on mask penetrates deeply into hair to repair breakage, eliminate frizz, strengthen follicles, and smooth the cuticle for a healthier-all-over result. At the same time, the soothing properties of the gentle conditioning agents calm the scalp, protect against environmental damage, and extend the life of color-treated and other chemically processed hair. It is a simple-yet-intense treatment that also rinses clean and leaves nothing behind but beautiful, shiny, manageable hair. keratin amino acids restore natural moisture balance while adding strength and shine coffee seed oil defends hairs naturally healthy state golden bamboo extract protects against environmental damage and other stressors like heat styling Indian gooseberry extract stimulates new hair growth and helps retain moisture through Vitamin C sulfate free made in America How to use: After shampooing, generously apply from root to scalp, coating each strand fully in product. Leave in for 3 to 5 minutes, or clip up and leave in for up to 15 minutes for severely damaged, processed, or dry hair. Rinse thoroughly with warm not hot water and then follow with a cool water rinse. JCPenney limits the sale of all salon products and salon special purchases to 8 of any one item, up to a maximum of 12 items, per customer, per month.

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It's A 10 ITS A 10 Miracle Leave-In Plus Keratin - 4 oz.
It's A 10 ITS A 10 Miracle Leave-In Plus Keratin - 4 oz.

This nourishing treatment brings out the natural luster and manageability of your hair while making hair stronger and healthier by replacing lost protein. It strengthens the hair structure and seals cuticles for extra silky hair. protects the natural keratin in hair restores hydrating balance detangles and defrizzes protects against heat works on all hair types can be used on wet hair for extra shine or dry hair in place of a styling cream free of gluten and sulfate Made in America. How to use: Spray product all over towel-dried hair and comb through. Do not rinse. Style as desired. JCPenney limits the sale of all salon products and salon special purchases to four of any one item, up to a maximum of six items, per customer, per month.

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Up To 30% Off: DEALS33

It's A 10 ITS A 10 Sulfate-Free Shampoo - 2 oz.
It's A 10 ITS A 10 Sulfate-Free Shampoo - 2 oz.

This sulfate-free shampoo is effective and intensely moisturizing, with a cleansing formula that is mild enough to safely use on even the most delicate color-treated hair. From the very first wash, hair is smoother, less damaged, and is visibly more bouncy and full of body. contains vitamin C, sunflower seed extract, acai extract, ginger extract and pomegranate extract paraben, sulfate and gluten free made in America How to use: Apply a small palm-sized amount to wet hair. Work into lather, focusing mainly on roots and scalp and then gently working through length of hair. Rinse with warm water. JCPenney limits the sale of all salon products and salon special purchases to 8 of any one item, up to a maximum of 12 items, per customer, per month.

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Up To 30% Off: DEALS33

It's A 10 ITS A 10 Miracle Leave-In Lite - 10 oz.
It's A 10 ITS A 10 Miracle Leave-In Lite - 10 oz.

Designed for fine or short hair, this ultra-light formula delivers repair, restoration, detangling and defrizzing properties. It can be used alone and/or as a restorative styling product. prevents split ends and faded color protects against environmental damage leaves hair full of volume free of gluten, paraben and sulfate Made in America. How to use: Spray product all over towel-dried hair and comb through. Do not rinse. Style as desired. JCPenney limits the sale of all salon products and salon special purchases to four of any one item, up to a maximum of six items, per customer, per month.

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Up To 30% Off: DEALS33

It's A 10 ITS A 10 Miracle Repair Conditioner - 10 oz.
It's A 10 ITS A 10 Miracle Repair Conditioner - 10 oz.

Designed to help hair start feeling softer and healthier from the very first use, the unique mix of natural and essential compounds in this conditioner rebuilds hair from the inside out. The core of the hair shaft is strengthened and restored, creating a refined outer cuticle, smoother ends, and all the other classic characteristics of strong healthy hair. keratin amino acids restore natural moisture balance while adding strength and shine coffee seed oil is a rich antioxidant with strong anti-aging properties that defend hairs naturally healthy state golden bamboo extract protects against environmental damage and other stressors like heat styling high levels of vitamin C and other antioxidants make this botanical compound excellent for repairing damage brought on by aging, UV light, heat, and other environmental conditions made in America How to use: Apply approximately 3-4 pumps of product into palm of hands, work through wet, shampooed hair with flat hands, focusing mainly on ends and lightly on scalp. Rinse with lukewarm water to preserve detangling and shine. JCPenney limits the sale of all salon products and salon special purchases to 8 of any one item, up to a maximum of 12 items, per customer, per month.

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It's A 10 ITS A 10 Miracle Whipped Styling Balm - 5 oz.
It's A 10 ITS A 10 Miracle Whipped Styling Balm - 5 oz.

With the feather-lightness of mousse, but with the control and flexibility of a gel, this styling balm is what you've been looking for. This creamy potion instantly turns into an airy foam upon application from the unique nozzle-tipped canister. Hair gets style and structure while still maintaining bounce, volume and control. won't weigh hair down no stiffness or crunchiness resists humidity free of gluten, paraben or sulfate Made in America. How to use: Apply a palm-sized amount to hands and work through clean, damp hair. Style as usual. Or, use to control flyaways and lock-in wet/damp styles. JCPenney limits the sale of all salon products and salon special purchases to 8 of any one item, up to a maximum of 12 items, per customer, per month.

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Up To 30% Off: DEALS33

It's A 10 ITS A 10 Miracle Defrizzing Gel - 5 oz.
It's A 10 ITS A 10 Miracle Defrizzing Gel - 5 oz.

It's a 10 Miracle Defrizzing Gel is a unique lightweight gelled oil for curly hair or straight styles. It defrizzes and tames flyaways, defines curls and adds incredible shine. never greasy balances moisture levels in the hair fiber conditions and strengthens hair sulfate free made in America How to use: Apply a dollop of gel into hands and distribute evenly through hair. Style as desired. Air dry or diffuse for perfect curls or blow dry straight. Curl with iron for a shiny bouncy style. JCPenney limits the sale of all salon products and salon special purchases to 8 of any one item, up to a maximum of 12 items, per customer, per month.

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It's A 10 ITS A 10 Miracle Instant Repair Leave-In - 4 oz.
It's A 10 ITS A 10 Miracle Instant Repair Leave-In - 4 oz.

This leave-in conditioner is now enhanced with an extra dose of repair and restoration. With just a few sprays, this mist penetrates deep into hair for all-day moisturizing action. Upon application, the hairs cuticle is sealed, providing instant detangling and allowing natural essences to de-frizz, prevent breakage, improve elasticity, extend color and neutralize PH. The result is manageable, soft hair thats vibrant and bouncy. keratin amino acids restore natural moisture balance while adding strength and shine coffee seed oil is a rich antioxidant with strong anti-aging properties that defend hairs naturally healthy state golden bamboo extract protects against environmental damage and other stressors like heat styling high levels of vitamin C and other antioxidants make this botanical compound excellent for repairing damage brought on by aging, UV light, heat, and other environmental conditions made in America How to use: Gently mist through wet hair after showering and comb through. Or, apply to dry hair for slick, sealed styles like braids, buns and twists. JCPenney limits the sale of all salon products and salon special purchases to 8 of any one item, up to a maximum of 12 items, per customer, per month.

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