From the Manufacturer Eco-Friendly baby swadling wrap. The Grobag swaddling wrap has been created to combine the traditional benefits of swaddling with a new wrap design that makes it simple to use. Swaddling helps your newborn to sleep undisturbed by preventing the 'moro reflex', which is the tendency for newborns to startle themselves by suddenly moving their arms. Swaddling can also help ease the discomfort of colic in the early weeks. As your baby gets bigger, Grobag swaddling wraps can be used for underarm swaddling too. Product Description Swaddling helps your newborn to sleep undisturbed by preventing the 'moro reflex', which is the tendency for newborns to startle themselves by suddenly moving their arms. Swaddling can also help ease the discomfort of colic in the early weeks. As your baby gets bigger, grobag swaddling wraps can be used for underarm swaddling too. The grobag swaddling wrap has been created to combine the traditional benefits of swaddling with a new wrap design that makes it simple to use. A safe and sound night's sleep for your baby means peace of mind and more sleep for you.