The Adee Kayewatch brand is under the umbrella of the N.W.C.I watch group. Originated in Los Angeles California inspired by Hollywood's fame and the glory of Beverly Hills with a vision of creating high quality, head turning, bold design and unique timepiece at affordable prices. As the brand evolves through the years, it remained loyal to its origin and became a sought after and respected brand in the watch industry. N.W.C.I: A watch company that is being led by the Nisimov Brothers for over two decades, carrying with them long history of over 150 years in the fashion and trade industry that started from their great grandfather before the Bolsheviks revolution.