Watch by Armani Exchange, Stainless steel strap, Stainless steel case, Three hand movement, Dash indices, Single crown to side, Deployment clasp, 5ATM: water resistant to 50 metres (160 feet), Exclusive to ASOS. One of the most iconic names in fashion history, Giorgio Armani launched Armani Exchange in 1991 as a youthful, sportier sub-label of his eponymous brand. Influenced by music and street culture, the collection's tough, stylish watches stand out in particular for their precision performance and exceptionally well-engineered movements housed in high durability materials and bold oversized designs.