Cap by Element, Woven fabric, Domed crown, Eyelet vents, Flat peak, Element logo, Snapback strap. Skate hard and look good is the motto of skate brand Element. Founded during the early 90s in the surf 'n' skate state of California, the label fuses high-quality construction with skate-inspired designs. Bold slogan t-shirts, jackets and backpacks lead a collection inspired by an active lifestyle, while an organic range caters to the brand's earth-loving motifs.