Io myself: a bold pronoun, direct, masculine, which embodies the quintessence of a spirit free from worry about appearances, and which rings in the air like the metallic vibration of an arrow being shot into infinity. I, only I, nothing but I. Nothing else. In this newly-discovered assertiveness of being, there is no longer any room for compromise, and if this atmosphere, so full of expectations, should have a fragrance, it would be a masculine and distinctive bouquet, but not without a subtle, unisex quality which marries the chemistry of essential oils with mythology. In the Metamorphoses, Ovid passes down the legend of Io, a priestess of dazzling beauty, ordained in the cult of Era, who was adored by Zeus, who seduced her by descending from Mount Olympus, hidden in a golden cloud. This misty cloak, infused with a rainbow and droplets of dew, created by the God to conceal his erotic skirmishes, exudes overtones of citrus, herbs and Magna Graecia: it is the pure extract of papyrus, lemon, bergamot and mandarin which enliven the top notes of Io myself, Etro's new fragrance dedicated to him, but which also leaves the door open for her. Within the bottle, adorned with silver Paisley foliage, the heart of the liquid is warmed by the embrace of Turkish rose and saffron, the golden Middle-Eastern spice which softens the intensity of the cedar bark and heralds a blazing sunset, with lavish visions and illusions, which evoke the frozen Tartar nights spent under the shelter of yurts. The base notes, like a precious rug infused with earthy, animal overtones of amber and musk, perceives the warmth of the precious plants of the nomads across the globe: cistus labdanum, which tells a story of summer strolls through the coastal pastures of Crete and Cyprus, Honduran styrax, a plant extract with a hint of cinnamon, agarwood, sweet and smoky, the most noble of all artisan perfumery ingredients, obtained from the resinous tears of the sacred Agarwood tree and which in Asia is valued more highly than gold. 100ml /3.4 fl oz EDP Etro Fragrances Men's Io Myself 100ml EDP A great designer gift. Shop Etro Fragrances at Barneys New York.