ghd 20 Years of Hair-itage - loved by beauty enthusiasts endorsed by stylists. Discover the best selling smart styler with over 20 global beauty awards including three Allure Best of Beauty Awards for Best Flat Iron. ghd's ultra-zone predictive technology monitors heat 250x a second across both plates and recognizes the thickness of your hair and speed at which you are styling to adjust the power accordingly to deliver ultimate results personalized to you. platinum+ is also pre-set to the optimum styling temperature of 365°F for no extreme heat damage. Enjoy 70% stronger hair 20% more shine and 2x more colour protection.


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