An homage to eighties video gaming culture, the Gucci logo is displayed in the graphic font of SEGA—a fixture in the colorful arcades and coin-op game rooms of the time. Reworked with a pop twist, the motif is presented onto a rubber keychain. Fuchsia and green rubber Gucci patch in SEGA font, used with permission of Sega Holdings Co., Ltd. Black palladium-toned hardware. Key ring with twisted detail and hook fastening. W3cm x H16.5cm. Made in Italy.