Tank by Hype, Its officially no-sleeves season, Scoop neck, Floral stripe print, For patterns as bold as you are, Hype logo, Racer back, Close-cut muscle fit, Exclusive to ASOS. Hype began in the summer of 2011 when two friends decided they wanted to spend their vacation doing something more than just kicking back and relaxing. Garnering a band of followers through social networks and word of mouth, Hype now creates a full line of signature print t-shirts and sweatshirts with some lines exclusive to ASOS.