Cap by Hype, Designed in collaboration with Coca Cola, Cotton twill fabric, Paint splat detail, Domed crown, Eyelet vents, Embroidered Coca Cola logo, Curved peak, Adjustable strap, Wipe with a soft cloth, 100% Cotton. Hype began in the summer of 2011 when two friends decided they wanted to spend their vacation doing something more than just kicking back and relaxing. Garnering a band of followers through social networks and word of mouth, Hype now creates a full line of signature print t-shirts and sweatshirts with some lines exclusive to ASOS.