I Love Ugly originated as an art collective specialising in illustration and graphic design. With the mission to create the “best products in the world,” New Zealand-based label recreates classic garments with their own special, at times eccentric twist.

• Raw denim
• Chest pockets with gunmetal zip detail
• Traditional spread collar
• Scalloped hem
• Tonal chunky buttons
• I Love Ugly side seam pip label