Polo shirt by Jack Wills, You can never have too many, Polo collar, Button placket, Small embroidered logo, Fitted cuffs, Stepped hem, Regular cut, Fits you just right. Jack Wills was launched in 1999 in Salcombe, Devon, designing British heritage-inspired goods for the university crowd. Influenced by the best of British, whether that's sporting history or country pursuits, Jack Wills' signature prep aesthetic makes up a high-quality collection of hoodies, sweat pants and denim.