Shirt by Jack Wills, Pure cotton, Button-down collar, Button placket, Single chest pocket, Embroidered Jack Wills logo, Buttoned cuffs, Regular fit - true to size. Jack Wills was launched in 1999 in Salcombe, Devon, designing British heritage-inspired goods for the university crowd. Influenced by the best of British, whether that's sporting history or country pursuits, Jack Wills' signature prep aesthetic makes up a high-quality collection of hoodies, sweat pants and denim.