Poncho by Jaded London, Check this off your festival checklist, Bold baroque print, Helps you stand out in a crowd, Useful when you've lost your mates, Over-the-head style, Drawstring hood, Loose fit, Falls loosely over the body. Jaded London takes its inspiration from global street-style, from East London to LA and New York. The product of London-based siblings Jade and Grant Goulden, this is a brand that isn't afraid to put its own stamp on urban streetwear - just check out its printed tanks, sweatpants, sweats and signature techno-scuba fabrics.