Pants by Lacoste, Put the jeans away for a day, Zip fly, Side pockets and two back pockets, Plain design, Understated cool, Turn-up hem, Regular cut, Fits you just right. Famed for their iconic crocodile emblem, Lacoste was founded by tennis superstar Ren Lacoste in 1933 and was first to introduce the pique polo shirt. Utilising their sporting background, Lacoste fuse functionality with style to create their contemporary collections, embracing a bold use of color in a wide range of products that include their timeless polo shirt as well as shoes and sneakers.