Lacoste is a lifestyle brand, born of the inventiveness of a tennis champion, Ren Lacoste, who created the first polo shirt ever, initially for himself and for his friends, to be both relaxed and elegant on and off the tennis courts. Nicknamed the Crocodile by the press in the late 1920's when he was a multiple Grand Slam tennis champion, Ren Lacoste had the animal embroidered on the blazer he wore on court, before making it the logo of his famous polo shirt. Lacoste is famous today for its iconic polo shirt, available in a wide colour palette every season, but more broadly offers sportswear apparel for men and women, as well as shoes, eyewear, watches, fragrances, handbags and luggage, belts and home textile.