Jeans by Love Moschino, Love Moschino branding, The bolder, the better, Regular rise, Concealed fly, Functional pockets, Cropped cut, Slim fit, Honey, we shrunk it for you. Franco Moschino grew up in a small town outside of Milan, counteracting his provincial boredom with drawing. Encouraged to take up design by Gianni Versace, Moschino launched his first collection, full of surrealist takes on clothing in 1983. Leaving his name to a new interpretation of fashion, Love Moschino incorporates his originality, sense of humor and provocativeness.