Beanie by Obey, Fine knit, Turn-up brim, Logo detail, Machine wash, 100% Acrylic. Founded in 2001, US streetwear label Obey is an extension of graffiti artist Shepard Fairey's street and fine art campaign. Moving his populist views from the canvas to clothing, Fairey draws on workwear and military design influences across a selection of sweatshirts, print T-shirts and hoodies.