Why do we call these Wow Jeans? It's all about that jaw-dropping low price, fantastic fit and reliable comfort . WOW ‘em in your choice of leg shapes from straight to skinny! Contoured waistband, with button closure and built-in belt loops. Zip fly. Riveted scoop pockets and riveted coin pocket at front patch pockets at back. Soft, durable light-wash 100% cotton non-stretch denim. Built-In Tough jeans have 2x the strength and abrasion resistance of regular denim. Basically indestructible. Work hard, play hard. These jeans are part of our Washwell™ Program that uses 20% less water than conventional wash methods. Since 2017, we’ve saved 1. 29 billion liters of water. Better Jeans. Better Planet. Washwell™ #673911 cotton 100%