Jeans by Pretty Green, You can never have too many pairs, Clean black finish, Button fly, Functional pockets, Skinny fit, A tight cut for a sleek shape. Founded in 2009 by Liam Gallagher, Pretty Green has a deep understanding of British street culture. Named after a track by The Jam, it unites music and fashion, giving simple, classic shirts, polo shirts and outerwear a modern twist.