Sneakers by PUMA, Nothing beats a fresh pair, Lace-up fastening, Sock-like tongue and cuff, PUMA logo tab, Branded heel strap for extra support, Durable, rubber sole, Textured tread. Founded in 1948, PUMA has been the label of choice for many of the world's sporting heroes. A focus on functionality as well as style is paramount in PUMA's designs, with their collections of clothing and footwear embracing contemporary design and innovative sports technology.