Straight jeans by Replay, Contrast stitching, Concealed fly, Functional pockets, Straight fit - cut with a straight leg. On seeing the word 're-play' flash up on screen during the 1978 Argentinian World Cup, Italian founder Claudio Buziol decided it would make the perfect name for a clothing line. Alluding to the world of vintage by reinterpreting clothing from the past in a contemporary way, Replay creates a line of hand crafted denim jeans, t-shirts, shirts, jackets and sweats all in Replay's signature style.