Beanie by Stussy, So good, you won't want to take it off, Stussy branding, Logo embroidery, Turn-up brim. Originally founded by surfboard shaper Shawn Stussy in 1980, the Stussy label now represents everything about new wave beach culture. Inspired by music and pop culture, Stussy has been at the forefront of shaping a new generation of surf movement, collecting a following of celebrity artists, DJs and musicians along the way. Look to a collection of hoodies, t-shirts, caps and bags all emblazoned with founder Shawn Stussy's signature.