The Titan Watch Project began with the signing of a joint venture of Tata Industries with the Tamil Nadu Industrial Development Corporation (TIDCO) in June 1984. Titan Watches Ltd. commenced production in the year 1986 and hit the market in March 1987 with its brand 'Titan'. The analogue electronic Quartz range met instant acclaim which continued to generate encouragement and began to manufacture bracelets, cases, electronic circuitry and step motors. In 1993, The name of the Company was changed with effect from 21 September. From Titan Watches, Ltd. to Titan Industries Ltd., in view of the fact that the Company's products consisted of not only watches but also jewellery.[4] Titan Industries notably left its footprint in Europe; then came a major one in the Middle East and the Asia-Pacific regions. In 1996, Titan Industries Ltd. entered the jewellery segment with a brand launch 'Tanishq'. A brief joint venture with the American brand, Timex, between 1992 and 1998, focusing on market mass, prospered and gave the watches sector a boom. Fastrack[5] - the youth watch and accessories brand were launched. Further in 2005, Leveraging precision engineering core competencies from watch making, Titan Industries Ltd. initiated a precision engineering division, catering to global majors across industry verticals like aerospace, automotive, oil & gas, engineering, hydraulics, solar and medical instruments. In 2006, Titan Industries Ltd. moved jewellery into tier II sectors by bringing in Goldplus, the standardized mass marketing of jewellery, with a market share of around 40% in the semi-urban and rural scenario. The Titan Analog Grey Dial Men's Watch - 1595YL02 isOne of the top selling watch on amazon worldwide