German sportswear label Adidas was originally founded in 1949 by shoe designer Adi Dassler who started the company designing footwear for athletes. Keeping that knowledge key to the brand’s defining ethos Adidas stands today as a major player in contemporary fashion. Case in point: these white Stan Smith low top sneakers. Featuring an almond toe, punch hole detailing, a two tone design, a front lace-up fastening and a logo print at the tongue. POSITIVELY CONSCIOUS: We’ve joined forces with ethical agency Good On You to give you the power to choose positively. This piece is from a brand that scores well on their key criteria.