What it is: A gentle, vegan, moisturizing shampoo that enhances shine, adds smoothness, and improves manageability in most hair types.Hair Type: FineHair Texture: Straight, Medium, and ThickHair Concerns: - Color Safe - Shine - Straightening/SmoothingKey Benefits: - Gentle and color-safe, this is your go-to, everyday vegan hydrating shampoo- Formulated with sustainably sourced vegan botanical caviar that’s hydrating and smooths the cuticle to add bounce and shine- Formulated with water lily extract to condition, boost gloss, and improve manageability for soft, supple hairHighlighted Ingredients:- Vegan Botanical Caviar: Hydrates and smooths the cuticle to add bounce and shine.- Water Lily Extract: Helps condition, boost gloss, and improve manageability.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, and sulfates SLS & SLES. It is also vegan and gluten-free.What Else You Need to Know: This vegan hydrating shampoo is gentle and color safe. It is formulated with sustainably sourced vegan botanical caviar, which hydrates and smooths the cuticle to add bounce and shine, and water lily to condition, boost gloss, and improve manageability for soft, supple hair.