There are endless ways in which a brand can present its logo, with this sweatshirt, 1017 ALYX 9SM opts for the most stripped back version. The silhouette is a blank canvas, free from any interruptions to its relaxed surface bar the minimal text that punctuates the chest. Each letter is stamped in such a way that makes it stand out to any passerby, enhancing the undeniable power of a logo despite its smaller size.