Sometimes we need our shampoo to not only cleanse our strands but also help with damage control. That's why we turn to this special formula that uses quinoa protein to strengthen and repair hair plus surfactants from babassu oil to remove pollutants that can cause damage in the first place. Hair feels touchably softer and it's fragrant too thanks to Aveda's signature pure-fume aroma with organic bergamot, ylang, mandarin, and other plant and flower essences.