Magical Brow Stars by Benefit, Helps tame, shape and enhance brows, Get the brow factor, Contains two brow pencils, Gimme Brow mascara, Ka Brow cream gel, Foolproof brow powder and a brush, Also includes Brow Magic tips and tricks, Cool, right?. In 1976, sisters Jean and Jane Ford flipped a coin - heads they opened a deli, tails they opened a makeup store. It landed on tails, so they set up shop in San Francisco and launched whimsical cosmetics brand Benefit. We've handpicked a few of its products and it's safe to say that the POREfessional primer and They're Real! mascara are two of our faves. Check out the brand's high-beam highlighter too - it's won awards, don't you know.