Benefit Cosmetics They're Real! Lengthening Mascara in Beauty: NA. Benefit Cosmetics They're Real! Lengthening Mascara in Beauty: NA. Shhh... No one has to know they're not falsies. Benefit They're Real! Mascara lengthens, curls, volumizes, lifts, and separates to give you bigger, bolder lashes that are beyond belief. The specially designed brush catches every single hair, revealing lashes you never knew you had.. Electric blue finish. Long-wearing, non-drying formula. Buildable formula won't smudge, clump, or flake. 0.3 oz. Use on top of They're Real! Tinted Primer for amplified results. BCOS-WU17. EM19. Founded in 1976 by a sister duo of San Francisco beauty lovers, Benefit seeks to bring laughter and fun to the world of cosmetics. Guided by the mantra makeup doesn't have to be serious to look good, Benefit's iconic products boast breakthrough formulas in loud, playful packaging, inspiring women all over the world to apply more lipstick, grab life by the giggles, and fake it 'til you make it.