Details Reduced breakage during combing (on wet hair) No compromise during the coloring process Lightweight and Paraben free product Pleasant fragrance inspired by nature Improved liquid coloring experience Same trusted color results CANADA compliant Clairol Color Serum brings the stylist's way of cocktailing to the masses! Clairol Color Serum provides added conditioning with 75% more conditioning ingredients to strengthen each hair fiber from within and helps to repair and preserve hair’s natural vitality. This mix-in serum addresses consumer and stylist concerns with liquid color in ONE simple step. Directions Mix 1 oz (full tube) of Clairol Professional Color Serum + 2oz (1 bottle) of Clairol Professional Liquicolor + 2oz of Clairol Professional Pure White Developer.Color hair as usual. Pro Tips Adding Clairol Color Serum to your CPL formula gives you the flexibility to use a bowl and brush vs. a bottle. Stylists - this is a service up charge you can offer your clients they will see the benefit in the conditioning and strengthening benefits. Ingredients WATER/EAU, BEHENTRIMONIUM CHLORIDE, CETEARYL ALCOHOL, HYDROXYPROPYL STARCH PHOSPHATE, AMODIMETHICONE, SODIUM BENZOATE, QUATERNIUM-80, PROPYLENE GLYCOL, PANTHENOL, PHENOXYETHANOL, FRAGRANCE/ PARFUM, CREATINE, CITRIC ACID, DISODIUM EDTA, TRIDECETH-12,CETRIMONIUM CHLORIDE, FRAXINUS EXCELSIOR WOOD EXTRACT.