What it is: A soothing apple cider vinegar shampoo that gently cleanses hair, supports scalp p. H, and keeps hair color vibrant. Hair Type: Straight, Wavy, Curly, and Coily. Hair Texture: Fine, Medium, and Thick. Key Benefits: - Hydrates- Fights Frizz- Color Safe. Formulation: Cream. Highlighted Ingredients:- Apple Cider Vinegar. Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.What Else You Need to Know: This shampoo is infused with natural apple cider vinegar, ginger root extract, water, lavender extract, and aloe leaf juice. It can be used as often as desired. It is also formulated for all hair colors and hair types.