Overall dress by Jack Wills, Classic pinafore design, Adjustable buckle straps, Functional pockets, Button fastening, Regular cut, Fits you just right. Jack Wills launched in 1999 in Salcombe, Devon, designing British heritage-inspired goods for the university crowd. Drawing a distinctive connection between the old and new, Jack Wills take pride in their finest quality materials and fabulously British design across their collections of hoodies, denim and beauty.